Top 5 Beauty Retail iOS Apps in Kenya: Q4 2023 Performance

The fourth quarter of 2023 saw varied performances among the top 5 beauty retail iOS apps in Kenya. Here's a breakdown of how each app fared in terms of weekly downloads, revenue, and active users, according to Sensor Tower data.

MLH APP from Barbara Midega saw a fluctuating download trend. Starting at just 13 downloads in the week of October 30, the app's weekly downloads peaked at 161 in the week of November 20. However, it experienced a decline towards the end of the quarter, ending December 25 with 102 downloads. No revenue data was recorded for this app during the quarter.

Nykaa – Makeup/Beauty Shopping by FSN E-COMMERCE VENTURES PRIVATE LIMITED showed more consistent download numbers. The app had its highest weekly downloads at 27 in the final week of December. Active users for Nykaa increased steadily, starting at 144 in late September and reaching 166 by the end of December.

Nice one | نايس ون experienced modest download activity. The app had its peak in the week of November 6 with 11 downloads, but saw a declining trend, wrapping up the quarter with just 2 downloads in the week of December 11. No revenue data was available for this app either.

Beauty of Joseon – BOJ from Goodai Global Inc. had minimal download activity. The highest number of downloads was 12 in the week of December 4, with other weeks showing very low numbers, including several weeks with just 1 or 2 downloads.

Korean Skincare EU by Monica Olavarria also saw low download numbers throughout the quarter. The app reached its peak at 9 downloads in the week of November 6 and had fluctuating numbers subsequently, ending the quarter with 4 downloads in the week of December 4.

For more in-depth insights and data, visit Sensor Tower.